For the first time in the history of their organization Edmonton Economic Development Corporation (EEDC) ran an ad campaign in the city. EEDC was looking for mass public participation in their survey that asked Edmontonians to tell them what they thought future economic prosperity should look like for the city.

We decided that images representing the future generation was the best direction for the advertising campaign. We dressed the children in adult clothing to represent the city's key industries and we "aged" the children to create some visual interest and illustrate the future focused aspect of the survey. But it turned out that the client didn't feel comfortable going all the way with the aging process. 

Below is the final execution and further down the page I have included the original final images - they are pretty cool!

Original photos before client got cold feet. Photography and retouching by Adrien Veczan.